Have you ever wondered how to get your website to rank on the first page of SERP? Definitely, you have. Every small organization wants to be found on the web but it is not always an easy task. Making a website for your business doesn’t mean that it will come up on the top. If you are not optimizing your site using Search engine optimization (SEO) techniques, your online reputation and position will remain empty. Before optimizing your website using SEO you must be familiar with the term “SEO”. So what is SEO? How does it work to optimize your site?
What is SEO?
SEO is one of the best promotional tools for digital marketing in this digital era. Nowadays, every small business and company are using to promote their business, services and get the top on search results. In this booming technological world, you have to maintain digital marketing activities for your business to ahead of your competitors. SEO stands for search engine optimization, it is the process of getting traffic to improve your website’s visibility on the organic search result. By doing your SEO you can organically increase the traffic so that your site will be listed when people search for your targeted keywords.
Why is SEO important to your business?
In this present competitive market, SEO is more important than ever. The Search engine offers millions of people per day searching for answers for their queries or for solutions to their problems. SEO keeps the search result fair. It moderates the ability to manipulate these results as much as possible so that the sites arriving for every search are there because they deserve to be there. Users believe in search engine, and getting a top position in search engine rankings indications to visitors that your site is a trustworthy source. The higher you rank in SERP, the more clicks and visits to your site will generate better revenue for your business. It also improves the user experiences and making it more likely for users to become permanent clients
To compete with SEO, it is necessary to have the best tools and software at your fingertip allowing you to find new opportunities, save money, time and keep track of how your SEO can be improved. We think that utilizing the insight available from tools is not just important for SEO expert but required whether you are director of a search for a multi-national business, digital marketing manager or owner of your own blog. Many of you have aware most common SEO tools such as Google Analytics and Google Webmaster tool. These both tools are successively used by many digital marketing companies to raise their sales revenue and customer engagement.
SEO facts and statistics
SEO is not an exact science however, there are multiple facts and statistics that could help push you in the right direction. According to a recent survey, it was found that organic search drives 50% of all visitors while paid search drive 10% and 90% of customer comes through the search engine. Here I am showing you SEO facts and statistics which you can use to develop your SEO strategy.
Top 5 Result on SERP get more clicks – No surprise in that? Most of us get what we are searching for in first 5-10 results and we generally click on the top result on the SERP. So it becomes essentials to get high rank in the search result to get more traffic and more leads.
70% of the links clicked on by users are actually organic -There is a lot of backlinks on the web but it is not necessary that every link gets clicked. This is the reason everyone wants to get top position in the organic search results.
Search Engine and Email are two popular tools of marketing – We all are familiar with the search engine but many of us ignore the term Email. It is the effective medium to reach out to your audience. There are social media, PPC and another kind of tool as well but these are not effective as much as Email. Therefore I recommend implementing a solid email marketing strategy.
75% of SEO is off-page and 25% is on-page – There are two key elements to boost your SEO. Creating backlinks and making your content relevant for the keyword user are searching for that. It is true that most of the SEO expert focused on Off-page SEO because search engine considers these backlinks as votes telling them that your site is a credible one for people searching for a solution.
Essential SEO tool for your business
There are lots of SEO tool available in the market. With the vast array of tools out there, it’s challenging to know which is best for you. Here are essential SEO tools for every type of business.
Google Analytics – Most of us have used it before so it should come as no eye -opener. It is a web analytics service offered by Google that helps you better understand your visitors and traffic and how they are dealing with your site.
Google Keyword Planner – without keyword there is no such thing SEO. Keyword tells the search engine users to your site, how authorized and popular your site is. Although there are a lot of tool for keyword analysis yet this is the best tool for keyword analysis. Simply it gives you keyword suggestion with average monthly searches which can be beneficial to target your best suitable keywords.
Google Webmaster – it is free tool offered by Google. If you are doing your SEO without analyzing indexing status, site health, it may be problematic. So Google webmaster basically tells the site’s health and allows you to know if your site is infected by malware. It also provides insights into crawling, indexing keyword optimization and other elements that can impact your overall site’s performance
GTMetrix – How quick your web page load? As website speed plays a vital role in search engine rankings. It is a tool to check the load speed of your website and analyze opportunities for improvement, so you know how you can further better your site. The best thing about this tool is that it is user¬-friendly.
Rank Checker – what is your website position in search engine results? You should check your rank which tells about where your web page needs improvement. Google Rank Checker, SEMrush are the excellent tool for tracking the keyword positioning in SERP.
Link Removal tool – it is for those sites which have been hit with a penalty from Google’s algorithm which is known as Penguin. It can be really a time -consuming but rejuvenate your site and give it a new lease of life. You can also use even if you have not been hit with a penalty. You may have some bad quality links to your site and these links can impact your site. Removing these will not do any harmful effect but it will keep you in the good records with Google. Disavow is the best link removal tool.
Yoast SEO – It is a great WordPress plugin and makes sure your website content is SEO friendly. It gives you pointers and reference percentage that makes content a reader-friendly as well as SEO.
Wayback Machine – The way back machine is a complete historical collection of the internet. This tool allows you to see a particular website at some time in the past. If you have re-launched your website and you want your past links, design layout and content then this is the best way to get back a site.
Hence there is no doubt that how important SEO is to your business. Using these SEO tools will make it easier to implement SEO strategies for your business and also track them and measure their performance.